Alexandra is known as The Body Engineer. She is the Founder and Coach at URBAN WOMEN FITNESS, Creator of THE MERISOIU TECHNIQUE and Food Discipline™ Method.
She works with entrepreneurial and corporate women in their 30’s & 40’s to take their bodies and their minds from shut down to fully functional using lasting foundations and transformational coaching.
Since 1995 Alexandra has explored how the body and mind works through using many different sporting techniques and through a wide variety of highly respected coaches. At 14 years old she was ranked 2nd in the KARATE WORLD CHAMPIONSHIP and 3rd in 2015, 2 times KARATE NATIONAL CHAMPION, WORLD CUP CHAMPION and now she is a 3rd Dan Black Belt in Karate Shotokan, and she still competes at an international level.
How did you get involved in your business?
I wanted to have my own business since I was a teenager. I didn’t know how, when and what though. After I qualified as a Personal Trainer and with my background in International Business, Finance and Trading having my own business was almost inevitable. There were no other options, none that made sense to me at least.
What was your biggest career breakthrough?
The biggest? That’s difficult. There are many. With regards to my professional career it was when I left the gym where I was a Personal Trainer. It was scary but so awesome in the same time.
As an athlete, the Karate Shotokan World Championship in October 2015, 3rd place in one of the events I entered.
What one piece of advice would you give someone just starting in this business?
Just make sure you are out of your comfort zone, that’s where the magic happens.
What do you love/enjoy most about your business?
My clients. Whether it’s sun, rain or snow they are always there. And then being outdoors most of the time and interacting with the natural world.
What’s one thing would you do if you knew you were guaranteed to succeed?
Last year the answer to this question was to become a world champion. I have won a 2nd (2001) and a 3rd (2015) place in the Karate World Championships, so I guess the answer is still becoming a world champion. The only option left now is a 1st place, right?
Have you had a notable mentor – and if so what was it about them that was so inspiring?
Yes, Amanda C Watts. She has been my business and marketing strategist over the past year but also my friend. I guess the thing that inspired me was the fact that she started from zero, just like I did. She understands me and I wouldn’t work with anyone else.
What ways have you found to be the most effective for promoting your business/organization/product?
Face to face networking, blogging and social media. Being everywhere really.
So, Alexandra, if someone were to describe you in one sentence what would she say?
A powerful, determined and expert fitness professional that is dedicated to teaching the world how to get out of the gym and back to nature. I actually asked someone to describe me in one sentence.
What does the future of your industry look like?
Very high tech. Although I have to add that all the technology in the world will not help us get fit and healthy unless we put the work in. They are all really nice gadgets though.
It’s the end of a great week and you have some free time on your hands – what would you do?
On Sundays I usually train for my next Karate competition or I am actually competing. Exceptions are very rare.